For universities looking to market on the web, the .university top-level domain provides an excellent resource.
Because .university operates as an open registry, any group, person or company can use this unique and flexible domain name extension for any reason. This opens up university marketing to student groups, business affiliates, scholarship organizations and others who operate closely with but not necessarily within universities. Regardless of use, this sector-specific TLD provides an easily recognizable and credible option.
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A gTLD is a generic top level domain and is at least three letters long. The most common gTLDs are .COM, .NET, .ORG and .INFO. Most gTLDs are available worldwide.
Registering new domain extensions is very simple. Enter the domain name you prefer in the search bar at the top left and check the available domain extensions. Check the list of new domain extensions to find the perfect name for your site.
To choose the perfect name for your business you need to have a precise idea of the area in which your project is framed, thus identifying the needs of your target audience. Make a list of suitable keywords that are easy to remember and immediately express the identity of your business.
The new gTLD domain extensions offer new opportunities for businesses. You can customize the name of your website, giving a clear idea of the type of business or products you intend to promote or sell, differentiating your business from competitors and creating a precise identity for your brand.
